Home English Channel Thailand is Targetting to Host Two Major Music Festivals: Summer Sonic and Tomorrowland

Thailand is Targetting to Host Two Major Music Festivals: Summer Sonic and Tomorrowland

written by Admin March 27, 2024
Thailand is Targetting to Host Two Major Music Festivals: Summer Sonic and Tomorrowland

Thailand’s aspiration to position itself as a premier destination for global entertainment took a hit when it missed out on hosting Taylor Swift’s iconic world tour. However, the nation swiftly turned its setback into an opportunity, securing deals to host two major music festivals: Summer Sonic and Tomorrowland.

Summer Sonic, renowned for its vibrant atmosphere and diverse lineup, will make its Southeast Asian debut in Bangkok on 24-25 August 2024, drawing inspiration from its massive success in Japan, where it consistently attracts tens of thousands of attendees annually.

Meanwhile, Tomorrowland’s forthcoming arrival in 2026 promises to elevate Thailand’s status as a hub for electronic dance music enthusiasts. Originating in Belgium in 2005, Tomorrowland has become a global sensation, with its flagship event in Belgium attracting hundreds of thousands of attendees each year.

Prime Minister Srettha Thavisin’s proactive approach aims to counter the economic crisis by harnessing the potential of event-driven tourism. Implementing measures such as visa waivers and year-round festivals, Thailand is poised to attract visitors from across the globe.

Learning from neighbouring Singapore’s success in hosting exclusive events, Thailand is strategically positioning itself to emulate similar strategies. Economists note the significant impact such events have had on Singapore’s GDP growth, signalling promising prospects for Thailand’s economic recovery.

With tourism contributing 12% to Thailand’s GDP, these initiatives are pivotal for economic resurgence as Thailand sets its sights on welcoming 35 to 40 million tourists this year.

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