Indonesians are most looking forward to traveling to Bali, finds YouGov’s Travel & Tourism Rankings 2022. The island topped the Destination rankings for the second year in a row with a convincing score of 63.8 – almost 30 points ahead of the runner-up.
YouGov DestinationIndex measures the public’s perception of destinations on a daily basis across a range of measures. The destination rankings were compiled using average net Impression scores from January 2022 vs. January 2021. Impression scores measure whether a consumer has a positive or negative impression of a destination during the previous two weeks.
Meanwhile, Japan (34.1 points) maintained its second-place position in the rankings, despite a fall in score of -4.6 points. Singapore rounds of the top three with a score of 26.7.
Next on the rankings are South Korea (22.2 points), Dubai (18.5 points) and Switzerland (16.1 points) – the third being one of only two European destinations on the Indonesian rankings.
Saudi Arabia (15.9 points), New Zealand (13.5 points) and Australia (12.0) also made it to the list, taking up seventh to ninth place.
Completing the top ten is the Netherlands (11.3 points) – the only other European destination.
Notably, all cities and countries across the destination rankings experienced a fall in Impression score from January 2021 to 2022. The sole exception is top-ranked destination Bali, which had an improved score of +5.2 points.
Bali’s strong Impression score is consistent with travel activity, with almost 150,000 domestic visitors flying into Bali in the first two weeks of December 2021. Additionally, Ngurah Rai International Airport reportedly served almost 600,000 incoming and outgoing passengers in January 2022, with the most popular travel routes flying to and from Jakarta, Surabaya and Makassar – illustrating the strong domestic tourism in the country.
