Accor, CIMB Niaga and Mastercard continue to strengthen their partnership with the introduction of the ‘CIMB Niaga ALL Accor Live Limitless’ credit card. This card is a rebranding of the first co-brand hotel credit card in Indonesia, ‘CIMB Niaga Le Club AccorHotels’ which was launched early last year.
The change in name and card design is in line with Accor’s new loyalty programme, ALL – Accor Live Limitless. ALL is a lifestyle loyalty programme offering members access to a wide selection of partnerships, including restaurants, and ‘money can’t buy’ experiences such as entertainment, dining and sports. Our most loyal members can enjoy a new premium Diamond status, enriched benefits, the ability to earn and redeem points for various global brands, and a complete lifestyle app in the palm of their hands. There are now over 30 brands that have joined this programme. For further information, please visit www.all.accor.com.
Chief Operating Officer, Accor Malaysia, Indonesia, Singapore and South Asia, Garth Simmons said, “Through ALL – Accor Live Limitless, Accor brings the Group’s augmented hospitality strategy to life. With the new integrated global platform that combines rewards, services and experiences across the Accor ecosystem, members can enjoy added value in their daily lifestyle to live, work and play better.
“We are offering an iconic partnership through the ‘CIMB Niaga ALL Accor Live Limitless’ card with competitive benefits, making this card the most generous and rewarding card in the market. We hope that the presence of this card can also inspire our domestic market to travel again, especially in these challenging and unprecedented times,” he added.
Welcoming guests to travel, business and leisure again, Accor provides a safe and hygienic environment thanks to the ALLSAFE label because the safety and wellbeing of guests and team members is always the top priority. ALLSAFE is an enhanced cleaning protocol and global safety standard from Accor that is underpinned by adherence to local laws and regulations, making it one of the strictest standards in the world of hospitality.
CIMB Niaga Consumer Banking Director, Lani Darmawan, said, “The CIMB Niaga ALL Accor Live Limitless Mastercard Card is dedicated to providing added value to cardholders because the card not only provides benefits for hotel stays, but also promotes unique experiences, culinary adventures, and integrated lifestyles throughout Accor properties.”
“We believe that this card can answer the lifestyle needs of cardholders for a comprehensive experience when staying in and enjoying the facilities at the Accor hotel network while maintaining health and safety aspects. The card is also expected to help maximize the potential of the credit card business in the hospitality sector in conditions that are still full of challenges today,” Lani added.
Country Manager of PT Mastercard Indonesia, Navin Jain, said, “Mastercard is proud to strengthen its strategic partnership with CIMB Niaga and Accor through the rebranding of the first hotel co-brand credit card in Indonesia, the ‘CIMB Niaga ALL Accor Live Limitless’. “As destinations prepare to open up in different phases for tourism, Mastercard is committed to supporting and strengthening economies by providing safe, secure and reliable payments infrastructure. Using this card, the customers can make convenient and seamless payments at millions of merchants worldwide. Mastercard believes that the partnership with CIMB Niaga and Accor, on top of contributing to the growth of the hospitality sector, is also well poised to deliver positive contributions to the Indonesian payments ecosystem and to achieve growth in digital payments in the country.”
CIMB Niaga ALL Accor Live Limitless Card offers two types of credit card, Platinum and World. Cardholders can enjoy the benefits of this credit card by making transactions at more than 5,000 Accor network hotels across 110 destinations.
The CIMB Niaga Platinum ALL Accor Live Limitless Card credit card provides various benefits such as unlimited points earnings on any spend, usage of points can be done throughout the year without any limitation, welcome bonuses in the form of reward points, exclusive offers, and special deals to participate in various events and travels from Accor.
The same benefits plus a Silver membership with Accor Plus is provided to CIMB Niaga World ALL Accor Live Limitless Card credit card holders. As an Accor Plus member, cardholders have the opportunity to benefit from staying one free night at selected Accor hotels in Asia Pacific and discounts up to 50% at more than 1,400 Accor Asia Pacific restaurants.
Apart from these exclusive benefits, CIMB Niaga ALL Accor Live Limitless Card credit card holders can also enjoy perks such as: access to Airport Lounge facilities, insurance protection for purchases, accidents, and travel inconveniences, fixed installment facilities with low interest for 36 months, and competitive currency rates.
