Leading global serviced apartment brand Oakwood continues its dynamic growth momentum across Asia Pacific with the aim of doubling its portfolio by 2025. Starting the year on a high note, Oakwood Hotel & Apartments Azabu Tokyo marks the first of 20 new openings scheduled for 2022, along with strategic partnerships to advance the fast-growing brand’s frontiers into China’s tropical southern resort island of Hainan as well as Dhaka, Bangladesh.
“As countries gradually re-open borders and the world progresses against this battle with the pandemic, we have reasons to be optimistic about the travel outlook for 2022. For more than 50 years, Oakwood has pioneered a distinctive style of hospitality that appealed to myriad needs of travelers in different cycles of their life. Starting the new year with a bang, we are confident that the opening of our 13th property in Japan, Oakwood Hotel & Apartments Azabu in Tokyo and announcement of new projects in China and Bangladesh will complement the evolved traveller’s preferences in the new era of travel,” said Dean Schreiber, chief executive officer of Oakwood.
“Over the past two years, we have introduced new brand experiences to augment our portfolio and set new industry benchmarks in response to an emerging segment of sophisticated travellers who push the boundaries of traditional hospitality. Through resilience and creativity, Oakwood has learnt to speak to the post-pandemic traveller’s sense of individuality, penchant for aesthetics and quest for positive social impact,” Dean added.
Opening of Oakwood Hotel & Apartments Azabu Tokyo in Japan
The opening of Oakwood Hotel & Apartments Azabu Tokyo on 14 January 2022 represents the brand’s 13th property in the land of the rising sun, fortifying its presence in the Japanese market. Designed to cater to diverse lifestyle preferences of leisure and business travelers, each of the 171 elegant apartments, ranging from studio to three-bedroom configurations, is well-appointed with a private balcony, fully-equipped kitchen and all the essential amenities to recreate the comforts of home enhanced by distinctive Japanese hospitality.
Anchored in Tokyo’s prestigious Azabu-Juban embassy district, its chic location offers an enviable base for exploration by foot to discover stylish neighbours, such as quirky cafes, restaurants and bars, boutiques that are as fashionable as the area’s residents as well as a famous traditional shopping street lined with ancient architecture and shops. For more cosmopolitan lifestyle options, a short 15-minute stroll or two-minute train ride will bring guests to the world-renowned Roppongi, Japan’s epicentre for nightlife and the arts.
The property’s opening is hot on the heels of Oakwood’s 12th property launch in Japan, Oakwood Hotel Oike Kyoto, which opened in October 2021.
Strengthening Oakwood’s Brand Presence in China’s ‘Paradise Island’ of Hainan
Advancing its expansion into key travel destinations in China, Oakwood recently signed a strategic partnership agreement with China Green Development Group, one of China’s biggest state-owned enterprises for the management of projects in China. This strategic partnership is China Green Development Group’s first venture with Oakwood, in recognition of Oakwood’s critical acclaim as ‘Best Serviced Apartment Operator’ in China at the 2021 China Hotel Starlight Awards, the hospitality industry’s equivalent of the Oscars.
Debut in Dhaka, Bangladesh
Oakwood’s aggressive growth momentum in Asia Pacific will also see its market entry into Bangladesh, represented by the opening of Oakwood Hotel & Apartments Dhaka and Oakwood Suites Dhaka in April 2022, both owned by Aara Hospitality. Located in Dhaka City’s upscale enclave of Gulshan 2, the 89-room Oakwood Hotel & Apartments Dhaka will offer a wealth of dining options surrounded by high-end international restaurants and stylish cafes.
Nestled in Sayeed Khokon Autograph Tower, Dhaka’s most prestigious business area, Oakwood Suites Dhaka will house 32 well-appointed studios and one-bedroom apartments with state-of-the-art ‘smart’ technology, personalised butler and round the clock concierge services, a penthouse Sky Bar for breakfast and hors d’oeuvres and various recreational facilities.
2022 will see Oakwood’s aggressive expansion with 20 new openings across Asia Pacific, including the debut of Oakwood Beluxs, a brand that was launched in Mainland China in 2020. Created in partnership with Country Garden Commercial and Culture Tourism Group, the new brand is styled for a ‘new generation of travelers’ who see smart, sustainable and personalised sanctuaries, with the aim to open 100 Oakwood Beluxs properties in China by 2030. The first three properties are slated to launch in April, August and October 2022 in Dalian, Yantai and Qingdao respectively.
A pioneer of the serviced apartments industry for over 50 years, Oakwood’s resilient business model continues to demonstrate its exceptional popularity with guests who seek safe and secure comforts of home during their travels. Schreiber believes the brand’s growth trajectory clearly demonstrates Oakwood’s continued confidence in the hospitality sector.