The Singapore Tourism Board (STB) has joined hands with India-based social travel platform Tripoto to launch a microsite within its website as part of the tourism board’s efforts to make sure Indian travelers have Singapore in mind, whenever they start to travel again.
The content of the microsite, which is a one-stop guide for Indian travelers, encourages potential travelers to ‘Rediscover Now, Travel Later’ with numerous activities in the joint program with STB.
The ‘Singapore@Home’ section invites the audience to ‘virtually’ explore the numerous attractions in the city state by transporting them to attractions like Sentosa Island, Littte India, Chinatown, Gardens by the Bay or The Jewel. They can also join in a homeware makeover or learn to make a cocktail.
The ‘Fun@Home’ section is for children and the young-at-heart where they can take part is interactive games with Merli, a character illustration of Merlion, Singapore’s famous tourism icon. Or aspiring chefs can learn to cook some of Singapore’s signature dishes, or just go on a virtual food tour to ‘taste’ famous Singapore fare like chilli crab or Hainanese chicken rice.
The microsite also showcases how tourism businesses in Singapore are preparing to welcome back business and embracing the SG Clean certification programme, as well a link to STB’s website with its latest Covid-19 travel information and advisory.
“Although travel restrictions are still in place, it is important for destination brands to continue with engaging consumers creatively and staying connected,” commented GB Srithar, STB regional director – India, Middle East & South Asia
“Over the last few years the STB has increasingly used digital marketing in our destination promotion efforts. We are happy to collaborate on this endeavour – a first of its kind microsite by a national tourism organization on the Tripoto’s platform,” he added.
Michael Pargal Lyngdoh, co-founder at Tripoto, said the company is ‘excited’ to partner with STB again to plan for future holidays when travel restrictions are lifted.
Tripoto and STB first came together in April last year to create a seven-episode web series, ‘Trails 2 Passion-Singapore Redefined’, which showcased the experiential exploration of Singapore by actors Naveen Kasturia and Veer Rajwant Singh.
