Globally 84% of travelers read online reviews before choosing where to stay when they travel, according to Agoda’s Usage & Attitude Study 2019. Agoda, which has more than 34 million verified peer to peer reviews of hotels and Agoda Homes properties on its digital travel platform, today reveals the harshest and most favorable reviewers by market.
Overall, travelers from China, Mexico, Hungary and Taiwan are more likely to give a high rating scores of between 8-10, and positive feedback on properties they stayed at according to review data compiled by Agoda. Agoda’s data shows 77.1% of travelers from China gave their trips a high rating score (8-10), followed by Mexico (76.5%), Hungary and Taiwan (75.9%).
On the other hand, travelers from India, Turkey and Saudi Arabia ranked as the top three markets that provided most low ratings of between 1-3 in their reviews, and while these markets seem the most critical, there were also still 66.2% of Turkish travelers, 63.2% of Indian travelers and 61% of Saudi Arabian travelers who gave rating scores of 8-10 for their travel experience.
“Reviews are akin to personal recommendations by like-minded peers, and they influence customers’ decisions when they choose their accommodation. Those traveling with families might be interested in reviews on services such as kids’ club or babysitting, or the in-room amenities such as kitchens or cots, plus the location in relation to family friendly day trips and experiences. Whereas business travelers may be more interested in the quality of internet connection, and other leisure travelers may prioritize the breakfast selection or gym facilities. The 34 million verified reviews on Agoda provide an important resource to help travelers make the right choice, for their travel needs,” said Errol Cooke, Vice President of Global Partner Services, Agoda.
Data Summary:
Percentage of reviewers who gave high rating score:
1 China 77.1%
2 Mexico 76.5%
3 Hungary 75.9%
4 Taiwan 75.9%
5 Russia 75.5%
6 Ukraine 75.3%
7 South Korea 74.8%
9 Estonia 73.6%
10 Poland 72.8%
Percentage of reviewers who gave low rating score:
1 India 6.3%
2 Turkey 6.2%
3 Saudi Arabia 6.0%
4 United Arab Emirates 5.9%
5 Oman 5.7%
6 Egypt 5.5%
7 Pakistan 5.2%
8 Israel 74.8%
9 Bangladesh 4.7%
10 Sweden 4.7%
More detail:
Indonesia
⦁ Indonesians in general tended to give mid-rating scores. They come in 46th among most favorable reviewers (scores of 8-10) at 64.3%, and only 2.4% of reviewers gave low scores between 1-3.
China
⦁ Chinese travelers topped the list for most favorable reviewers with 77.1% giving high rating scores
⦁ They are also low on the harshest reviewers’ ranking at #57.
Israel:
⦁ Travelers from Israel are ranked 8th most favorable reviewers with 74.8% giving high scores, but they also ranked #13 among harshest reviewers with 4.3% giving a score of 1-3.
Kingdom of Saudi Arabia:
⦁ Travelers from the Kingdom of Saudi Arabia are harder to please ranking third harshest reviewers globally.
⦁ They also ranked second last among most favorable reviewers.
South Korea
⦁ Korea’s reviewers are ranked seventh most likely to give high review ratings, with 74.8% of them giving their bookings 8-10 score.
⦁ Korea is also one of the markets less likely to be critical, with only 2.5% of reviewers giving a rating of 1-3, ranking #49 among harshest reviewers
Taiwan
⦁ Taiwanese travelers are least likely to give low review scores for their stays, with only 1.3% reviews scoring 1-3.
⦁ In addition, Taiwanese travelers ranked fourth place among most favorable reviewers globally
