Hello Kitty Land Tokyo Celebrates My Melody’s 45th Anniversary

Hello Kitty Land Tokyo, also known as Sanrio Puroland celebrates My Melody’s 45^th anniversary this year. The My Melody’s birthday fair will open 17^th of January and last until 31^st December 2020. The fair’s theme, “My Melody Pink Therapy”, underlines the Sanrio character’s warmth and kindness and conveys its spirit of making people feel happy and positive.

The much-loved Sanrio character will be wearing two new original design birthday dresses. At character hug time My Melody will be wearing a pink gown with pearls and lavender coloured ribbons. The second outfit, adorned with bows and laces to resemble a cherry blossom, will be reserved for the special character greeting.

In order to mark the birthday the “My Melody shop” reopens for the first time in five years in an entirely pink colour scheme. Visitors will find limited edition 45^th anniversary merchandise as well as Sanrio Puroland original goods.

At the back of the shop awaits a captivating new photo spot, the “My Melody Garden”. Dotted with cherry blossom trees this photogenic place, kept all in pink, offers some quirky photo spots such as a My Melody-shaped giant flower and a romantic antique-style sofa.

The popular ride “My Melody and Kuromi’s My Meroad Drive” will get a new feel as My Melody’s original anniversary scent will be added to the attraction. Visitors can now unwind with the scent of aromatic lavender and cherry blossoms derived from natural oils considered to be relaxing.

Following the idea “Pink and Sakura (cherry blossom) with My Melody” the Puroland menu will incorporate My Melody-inspired dishes and drinks. Visitors can opt for example for a special My Melody curry with heart-shaped fried shrimp or a strawberry and almond boba pearl drink, and of course a delicious My Melody anniversary cake.

“2020 will be an amazing year for Sanrio Puroland”, says Yuya Makizato of Sanrio Entertainment Co. Ltd., the Hello Kitty Land Tokyo operator. “It marks the 45^th anniversaries for My Melody and the Little Twin Stars and also the 30^th anniversary of Sanrio Puroland itself. We are looking forward with excitement to share with our visitors the many new activities and attractions in the pipe for this year.”