Associated Luxury Hotels (ALH) announces the first of three key initiatives planned to bolster its presence in the Luxury Leisure Sales arena with the launch of its new Leisure Sales Program, The Associates Club, for travel consultants and concierge companies.
Associated Luxury Hotels is a leading global hospitality and revenue generation company dedicated to empowering success for upper upscale and luxury independent hotels, resorts and small luxury hotel groups across 50 countries worldwide through its two subsidiaries, the WorldHotels Collection and ALHI Global Luxury Sales. The new Luxury Leisure Sales Program will be comprised of select Luxury and Elite members of the WorldHotels Collection as well as select members of ALHI Global Luxury Sales.
The Associates Club is designed to enhance the network’s luxury leisure offering by saying ‘thank you’ to luxury travel consultants by offering a variety of exciting rewards ranging from tailor made itineraries, fast track commissions, to a series of customized benefits and authentic local experiences for their clients. It is distinct from other luxury travel consultant programs due to the focus of benefits from both the travel consultant perspective and their client experience when staying in member hotels.
Josh Lesnick, President & CEO of Associated Luxury Hotels comments, “Luxury travel consultants have been at the center of our WorldHotels core business for over 40 years and a key part of our Luxury MICE sales efforts with ALHI Global Luxury Sales for over 30 years. Both of our businesses have enjoyed the strong support of the travel consultant community when serving our luxury clientele and with this program we are further reinforcing and building on our strong relationships and commitment to them. The new program will be an invitation-only program offered only to top luxury travel agencies throughout the world.”
The company intends to leverage its key members of their WorldHotels sales team, with deep experience in the luxury travel consultant market as well as hiring additional dedicated luxury sellers.