Alma, a remarkable new 30-hectare resort with 14 food and beverage outlets and a cascade of 12 swimming pools overlooking Vietnam’s pristine Long Beach, has joined an exclusive selection of the globe’s leading independent luxury properties – the Preferred Hotels & Resorts portfolio.
Deemed ‘the world’s largest independent hotel brand’, Preferred Hotels & Resorts requires each of its member hotels to conform to stringent quality standards measured yearly by anonymous on-site inspections.
Representing more than 700 hotels, resorts, residences and hotel experiences across 80 countries, Alma has joined two of Preferred Hotels & Resorts’ five collections; ‘Lifestyle’ and ‘Preferred Residences’.
Member hotels benefit from a range of privileges including the brand’s points-based loyalty program ‘I Prefer Hotel Rewards’ that currently has more than 3.8 million travelers enrolled globally.
Alma’s managing director Herbert Laubichler-Pichler said he and Alma’s team were thrilled to be recognised by such a prestigious group, headquartered in the United States, in the lead-up to the world reopening in the wake of Covid-19.
“It is an honour to join Preferred Hotels & Resorts’ international network of sales experts, who promote our resort to travelers who deliberately seek one-of-a-kind luxury experiences with independent operators,” he said.
